Where I’ve been
I've spent more than twenty-five years helping agencies, brands and independent businesses develop clearer positioning, stronger ideas and more distinctive communications.
Having worked in London, New York and Los Angeles, I'm now based on the south coast of Ireland, where I continue to work with clients while enjoying the space and perspective to do my best thinking.
What I help with
I see strategy as a creative act that balances logic and storytelling.
I work across brand and communications strategy, copywriting, creative development and visual storytelling to help organisations communicate with greater clarity, confidence and distinction.
Solid strategy provides the foundation for narrative development: understanding what makes an organisation distinct, then helping shape that into stories, ideas and experiences that people recognise, remember and respond to.
- Strategy -- Positioning -- Narrative -- Creative Development -- Brand Voice -- Copywriting -- Editorial -- Creative Direction -- Film -- Photography -- Research -- Workshops -
- Strategy -- Positioning -- Narrative -- Creative Development -- Brand Voice -- Copywriting -- Editorial -- Creative Direction -- Film -- Photography -- Research -- Workshops -
How I Work
No two projects are the same. Every challenge deserves its own approach.
Rather than starting with solutions, I start by understanding what's really going on. I draw on a range of methods to uncover the underlying challenge, reframe the problem where necessary, and identify the most effective way forward.
